01 Project price alerts
Spoiler: be the first person to know
CONTEXT
PayPal has finally integrated buying and selling crypto inside their mobile application.
We started educating people by answering popular questions, such as:
– what cryptocurrency is,
– what can a user do with crypto,
– which cryptocurrencies can be bought/sold, and
– if there are any transaction fees.
You can find 4 Cryptocurrencies:
– Bitcoin,
– Ethereum,
– Litecoin, and
– Bitcoin Cash.
Great start, but now you can even set up price alerts.
WHAT WE DID
THE STORY WE HAD TO TELL
The changes in the prices of cryptocurrencies our users were operating with.
HOW WE PUT THAT STORY IN ORDER
We analyzed the notifications that were being sent. We evaluated if we had to integrate the information to something that already existed or if we had to create new alerts, and we analyzed ways of notifying the changes in the prices to mitigate the fear of the volatile characteristic of cryptocurrencies.
The first thing we did was putting all the information in order to find the way by which users would get to know all the news related to crypto.
We decided where notifications would be available, what type of information they would include and how the users would be able to access the notifications record, always taking into account the information they considered relevant.
We analyzed how and which the real interactions were with our product (choice of the menu, checkbox, dropdown, errors, etc.) and the way in which these new functions could be adapted to what we already had. To do so, we made a sitemap with all the elements that form part of the app and we were able to understand how the complete product was, its complexity, and we identified potential problems.
We generated simple wireframes, in black and white, to obtain feedback from all stakeholders, and then we started to work on it.
GOALS
Understanding the context: to set the goals, and establish our users and the available resources to identify which information would be relevant for them.
Generating empathy: to write something significant from the observation of the way of acting, doing things, moving, using crypto, statistics and users’ feedback.
CHALLENGES
Generating consistency with the rest of the notifications in the app.
Providing all the necessary information in a few characters.
Making an accessible experience for everyone.
Generate awareness of price changes in crypto.
RESULTS
We designed a homepage capable of giving visibility to all products.
We managed to prioritize the understanding of cryptocurrency price fluctuations and generate a user-friendly and easy-to-use flow.
We generated awareness of the changes in the prices of cryptocurrencies.
02 Proyect stablecoin
A new currency: let’s keep revolutionizing investments
CONTEXT
This was definitely interesting and maybe one of the biggest challenges I was lucky to be part of: PayPal Coin and the process of creation of a new Stablecoin.
To start with the entrance of PayPal in the Crypto world by launching a stablecoin, we first achieved a new feature that would let more than 350 million users buy Bitcoin, Bitcoin Cash, Ethereum and Litecoin through PayPal and keep the cryptocurrency in PayPal’s wallet.
It was first available for the U.S., but it was later used in the U.K.
VALUE PROPS
- Ability to participate and access for everyone.
- Trust by means of education: You can read the last articles and learn the basics of cryptocurrencies directly from the app.
- Easy to use: You can start with only $1.
- Fast: You can buy crypto in seconds.
- Security: There are no digital passwords to remember and we replace your crypto if your account is hacked.
TARGET
“Crypto Curious”, i.e. customers that see crypto as on the path of becoming a true digital currency and an increasingly established investment asset, but either do not own cryptocurrency yet or have been dissatisfied with other cryptocurrency services.
WHAT WE DID
Start with prototypes: we generated design versions that would simulate how the feature works, and we were able to validate decisions without having to invest on development and with feedback we used as a guide.
Teamwork is always a good option: we worked side by side with product owners to achieve our goals and always considered business’ vision and strategy, project managers to establish the tasks and organize everything related to the project, developers to have the product creation clear from the start, and UX/UI Designers with which we made teams to work in doubles.
Context Analysis: during the first days, we disclosed references and searched for information to understand the needs and make agreements.
Benchmark: after an exhaustive analysis of the competence, we analyzed goals, targets, emotions, and we reached an agreement on the communication objective. So as to keep focus on empathizing with users, we analyzed the way this initiative would affect them, which were the emotions they might encounter, which feelings were convenient to be produced and which was the best strategy to reach them.
With all this information, we agreed upon the final model of the initiative, we estimated the impact of our tasks, and we prepared backlogs and wishlists.
Working in teams, we defined the history we wanted to tell and we made it math with stakeholders.
In the following weeks we received feedback and made tests: iterate, validate and keep on iterating.
WORK PROCESS
Kick off
Weekly Checkpoints
We established instances to give us visibility on the progress made until we reached the final proposal.
We conducted workshops and tests to validate the ideas.
Agreements
We aligned objectives and proposals between UX (design + content), product and development.
Hand-off to Development
We informed the creation of a new stablecoin, and we worked with marketing to create a launching plan.
We design the experience and create educational content that answers users’ potential questions.
GOAL
To enrich the value proposal by offering more and better solutions at the time of using the digital account.
● Increase the number of First Time Users.
● Drive Repeat Usage.
● Drive Incremental Revenue
PayPal is making cryptocurrencies accessible to everyone (who has a PayPal account or opens one). It is not necessary to be an expert in technology or a professional investor. You don’t even need to be rich or wealthy. With PayPal, all crypto curious can explore them in their own rhythm, receive the best education on cryptocurrencies, buy and sell a small amount, such as one dollar.
CHALLENGES
To represent the reality of each individual through their experiences. To think that these experiences shape us and make us act in a certain way. It is important to try to make an interpretation of the mental model of our users so as to develop the best possible product.
To be different from our direct competence.
Right now, there aren’t that many well-established, trusted organizations in this area, where trust is such a critical component. PayPal would be one of the first major financial companies to embrace crypto.
PAIN POINTS
High barriers of entry/exit on other platforms; Crypto Curious want minimum/no entry deposits, easy KYC and onboarding, limitations to buying, short time to execute buy and sell orders, immediate access to funds transferable in their wallets.
They seek a trusted platform to start with so that users can confidently participate in new experiences.
They distrust crypto asset security.
They have limited knowledge about crypto and a need for educational resources that demystify cryptocurrencies.
SOME RESEARCH
There is a strong interest in crypto among PayPal users: 23 % of Paypal users own cryptocurrencies at the moment.
42% of users are interested in learning more about cryptocurrencies, and 28% have the intention of making their first investment in the next 6 months.
Participants rank PayPal as their first choice when asked to select which companies they would feel comfortable buying cryptos.
CONTACT WORK SAMPLES
LinkedIn
E-mail